Improve your message, reduce cost and waste with these simple ideas, while improving the effectiveness of your communication efforts.

Aztec Printing and Design serves the printing, imaging, presentation and publications needs of a wide variety of individuals, institutions and all sizes of business. With capabilities in web development and graphic design and over two million dollars in annual revenue, we see thousands of projects and are uniquely positioned to observe trends in visual communication across the community. Here are some basic concepts the are used by many of our forward-looking clients.

What's your message?

Do you have different audiences, and would each audience benefit from a difference message? If you are trying to communicate to several groups of clients, prospects, supporters or members, you may find that you need to tailor your message to be audience-specific.

Break your target audience into a number of logical subgroups and develop a message that suits each audience. Don't trouble them with information that they won't find helpful or informative. Creating unique content for different target groups is called versioning. By providing more targeted information and images for greater impact on a selected group, your materials will be more effective.

Today's technology allows Aztec to version your content to the individual recipient, but most clients can parse their target audience into a small number of logical groups that can receive a common targeted message.

Reference information is handy.

Turning communications and marketing materials into useful reference materials by including valuable reference information, dates and tables can add to how long a client spends with your printed piece or visiting your website, and ultimately if they pass information about your business along to associates. Add real value to your communications by including valuable information.

Less is more.

People don't have a lot of time to absorb your message. You need to be brief and to the point. You can continue this theme by using smaller formats, which makes sense when distilling information down to the essentials. A small printed piece creates intrigue, particularly when complimented with great graphic design and relevant, compelling images. Small, user-friendly formats cost less to produce and are versatile in the way they can be distributed. People find well-designed formats and smaller, sleeker sizes interesting.

Let your web site, trade show display and printed materials work together.

Your printed materials and trade show displays should focus on creating interest in your business or cause, driving prospects to your website, where current and more detailed information can be dispersed. Simplified, timeless messages on displays and printed works allows for a more eye-catching design, with less waste and expense as materials grow out of date and need to be reprinted.

At Aztec, we welcome the chance to meet with clients to help integrate their materials. We'll carry your message from printed media to web design, ultimately making your message more relevant in a crowded marketplace.